Not sure how many emails to send per month?

One of the most common questions I get from eCommerce brands is:

“How many emails should we be sending?”

Some brands are scared to send more than one email a week. Others send daily and hope for the best.

There’s no universal number that works for everyone, but there are clear patterns when you look at what top DTC brands are actually doing.

Below, I’m breaking down how many emails some of the best-performing brands sent in December and what you should take away from it.

BREZ - 30 Emails in December

True Classic - 68 Emails In December

Hostage Tape - 26 Emails in December

Kitsch - 52 Emails in December

Alo Yoga - 31 Emails In December

Calming Co. - 39 Emails In December

The takeaway here isn’t to copy these brands email-for-email.

It’s to understand that volume alone isn’t the problem. Poor structure, weak segmentation, and low-quality content are.

If your emails are relevant, well-timed, and sent to the right segments, sending more won’t hurt your brand.

In many cases, it will grow it.

The real question isn’t how many emails you’re sending.

It’s whether the emails you’re sending deserve to be opened.

Need help scaling your brand?

Book a call to see if we’re a good fit and whether we can help you increase retention and profit through email and SMS.

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