+250 Point Email Marketing Audit Checklist

In this Email Marketing Audit Checklist, I’ll cover things most brands miss and mistakes they do in their Klaviyo account.

Author

Andreas Janesch
June 24, 2025

Hi there,

Hope you’re doing well. I was just finishing an email audit and noticed a very strange pattern among all leads.

They all think their email setup is fine.

Then we run our 250-point audit…

And suddenly they see how much revenue they’re leaving on the table.

Now I’m giving you access to the same checklist we use inside AJ Media to audit 7–8 figure brands.

Flaws, gaps, missed revenue, it catches everything.

✅ Campaign strategy
✅ Deliverability
✅ Pop-ups
✅ Flows
✅ Segmentation
✅ SMS
✅ Visuals & UX
✅ Setup mistakes

Hope this helps ;)

Andreas

P.S. Tomorrow, I’m launching an entire breakdown of BREZ's new product launch strategy. If you want early and priority access, just reply to this email and I’ll send it to you.